Paradigm Theory



  1. a set of forms all of which contain a particular element, especially the set of all inflected forms based on a single stem or theme.
  2. a display in fixed arrangement of such a set, as boy, boy’s, boys, boys’.
  3. an example serving as a model; pattern. Synonyms: mold, standard; ideal, paragon, touchstone.
  4. a framework containing the basic assumptions, ways of thinking, and methodology that are commonly accepted by members of a scientific community.
  5. such a cognitive framework shared by members of any discipline or group: the company’s business paradigm.

I got on the trail of researching paradigms when I watched a lecture by Philips Design VP Paul Gardien. They have a paper out about how changing paradigms in business, change basic assumptions and business models. From a commodity model in the industrial era, to the experience economy today, which is already shifting to a new paradigm: the knowledge economy, where people network with their peers to come to decisions about their life, instead of relying on brand promises. Continue reading

Second Toolbox Review: an IT-Company and the Co-Design Café

A while ago, I had an interview with an IT-company. A few weeks later I went back with my new methods cardset and some improved ideas, as I was wondering what the director of that company would think.

foto co-design cafe_2

Just before that, I attended the latest Co-Design Café session at Capital D, a monthly meeting where designers and design-researchers exchange knowledge and experiences with co-design, where I also had the chance to discuss my methods cardset.  Continue reading

Applying Agile Principles to Design

Reblogged from Applying Agile Principles to Design |

Chances are, you’ve heard about the myriad ways in which the agile development method is changing the face of software development. If you’ve worked in the design world, you may even have given agile a try yourself, or at least found yourself the victim of an overeager manager who wanted to “shake things up” and “think outside the Waterfall box.”

The agile method is, indeed, an effective and schema-breaking approach, one that’s far more relevant in today’s cash-strapped, fast-paced work environment than more traditional, slow-moving, risk averse, top down production strategies, which often fall behind the market. But, while related, software development isn’t web design, and the agile method isn’t necessarily a solid template that should be applied to the design process. Instead, it’s better to take the wider agile philosophy to heart and apply the method’s core principles strategically.

Let’s take a look at just what agile is, why it might be good for designers, and how to adapt it accordingly.

Applying agile Principles to Design Continue reading