Talk at Chi Sparks 2014

In April 2014 I spoke at the CHI Sparks conference in the Hague about my TU/e graduation project, ‘Include‘.

Have a look at the video registration of my talk, but only if you can stand watching really, really nervous speakers…

Also, there is now a beta of the commercial version of the Include Toolbox by TNO and Eagle Science. They have a contact email where you can request access:


Tonight: Speaking at AmsterdamUX

Register at Meetup: 

Monthly Meeting

Wednesday, Jun 4, 2014, 7:00 PM

Oudezijds Voorburgwal 274

70 UXers Attending

Our regular monthly meeting on the first wednesday of every month!Hanna Zoon will tell us about how she created a toolbox for performing UX research, which can be used without having any experience or knowledge of UX. Big help for small businesses, or are UX skills required to preform proper analysis? Join us for the discussion!This month’s meeti…

Check out this Meetup →

“Hanna Zoon will tell us about how she created a toolbox for performing UX research, which can be used without having any experience or knowledge of UX. Big help for small businesses, or are UX skills required to preform proper analysis? Join us for the discussion!”


19:00  Welcome & drinks
19:30  Introduction
19:40  “Do-it-yourself UX – Threat or opportunity”
20:30  Food, drinks, social

I’m speaking at Chi Sparks!

Inclusive design is the area of HCI where we aim to empower users through products and services that match their capabilities. Zoon, Cremers, & Eggen offer a toolbox, consisting of an app and a book, that helps designers in practice to find suitable research methods for a range of specific groups of users, such as elderly people, or people with low literacy.

Include – the Movie

(I apologise for not being able to show the video or the prototype anymore)

To celebrate finishing the final prototype of Include, the toolbox for inclusive design and user research, here’s a video showing the app.

Also have a look at the working prototype and check out the methods!

UXcampNL talk about the Include Toolbox

The UXcampNL `unconference’ was held at the TU/e, November 16 2013.

FMP: Include


See the app – a working prototype

Read the book – about inclusive design, user research, user group info, inclusive design best practices

(I apologise for not being able to show the book or prototype anymore)

The Joy of Cooking Methods

I was quite inspired by a talk by Ron Wakkary of Simon Fraser University. Although his comment was about tutorials for DIY projects such as Instructables, I found it useful to see my user research methods from that perspective as well.

A cookbook is an integral part of cooking. Recipes follow a clear structure which has evolved over years and years of practice, giving it quality. DIY tutorials have not gone through that evolution yet, and there are no clear guidelines on how a tutorial is set up. This makes them sometimes very hard to follow and impossible to compare – Ron Wakkary, October 22 2013, Eindhoven

So I asked him afterwards, if their research had produced some criteria that make a recipe ‘good quality’, and if these criteria could be applied to tutorials. Of course I am also thinking that if there is a set of rules to follow that produces easy-to-follow recipes and DIY tutorials, they must have some positive impact on the description of user research methods. Ron said:

The best structure of a recipe is perhaps shown in ‘The Joy of Cooking‘ cookbook. It starts with the ingredients. You need to know how much output will be generated. The ingredients are ordered in such a way, that by just reading that list you can almost know how you should make it. The recipe mentions how much time each part will take. What the sequence of actions is, how to source materials. It is almost like programming. It also has to do with understanding what tools are available in a standard kitchen. For example, old cookbooks often start with a chapter on what utensils should be in your kitchen – Ron Wakkary, October 22 2013, Eindhoven

Naturally I am going to use these insights to improve the way the methods in my toolbox are structured. And my idea of a ‘user research cookbook’ also popped back up. But perhaps the biggest impact of these ‘rules’ will be to guide the users of the toolbox, when they add their own new methods, in such a way that they are easy to follow for others.

And of course now I will have to buy the The Joy of Cooking!

Social Systems at the Co-Design Grand Café

Say that at a certain point in time, the Inclusive Design Toolbox will be a finished, working product. Then how do companies find it, and if they do, will they be inclined to use it? I have been thinking about this problem for a while, but it became urgent again last Friday. At my midterm presentation, Joris van Gelderen told me specifically to do something about it.

Some things came together to form the start of a plan. Fenne van Doorn’s research, where she worked with children who then interviewed their grandparents to collect qualitative data. A presentation by Sara Sitton at the PROUD Co-Design Grand Café at Capital-D yesterday, who talked about a project where she co-designed a strategy with 40 key people, and they went out to influence the business culture of 5000 people. A the same Café, Boukje of Am I A Designer, citing an African proverb: Teach the cheetah, they will teach the others. Tupperware parties.

They all have something in common: social leverage. If you can reach 10 people who sign up, and they all find 10 new people also, the number of users will grow exponentially. As always, this brings a new question: How to give people an incentive to invite new contacts?

The toolbox has a feature where companies can add their own methods, and they can also be paid methods. In order to make some money, it is in their interest to invite new customers to the toolbox. Another way that companies can use the toolbox to grow their business, is to showcase their work, as other toolbox users may be looking to hire expertise.


Keynotopia Toolbox Mockup

Keynotopia Toolbox Mockup

Have a look and follow the green buttons to see it all!

The Sports Class that Became a Family

user research impression

Once upon a time, there was a group of people, who lived in a small town in an industrialised part of the Netherlands. They were all older than 60 years, some of them even in their 80’s. They told a story about how they were going to sports clubs and classes, and how the people there became their close friends, sometimes as close as family. They spoke about the difficulty they could sometimes have in getting to the class, or how they would forget. Then these people told us about this magic box, that would alert the sports club of members who wanted to come but could not, and that friends would then call them or pick them up. That the magic box would arrange for carpools and shopping to be done by their sports friends, all at times when these friends were going anyway. And how they were happy with the possibility to do the same thing for someone else another time. Continue reading