Say that at a certain point in time, the Inclusive Design Toolbox will be a finished, working product. Then how do companies find it, and if they do, will they be inclined to use it? I have been thinking about this problem for a while, but it became urgent again last Friday. At my midterm presentation, Joris van Gelderen told me specifically to do something about it.
Some things came together to form the start of a plan. Fenne van Doorn’s research, where she worked with children who then interviewed their grandparents to collect qualitative data. A presentation by Sara Sitton at the PROUD Co-Design Grand Café at Capital-D yesterday, who talked about a project where she co-designed a strategy with 40 key people, and they went out to influence the business culture of 5000 people. A the same Café, Boukje of Am I A Designer, citing an African proverb: Teach the cheetah, they will teach the others. Tupperware parties.
They all have something in common: social leverage. If you can reach 10 people who sign up, and they all find 10 new people also, the number of users will grow exponentially. As always, this brings a new question: How to give people an incentive to invite new contacts?
The toolbox has a feature where companies can add their own methods, and they can also be paid methods. In order to make some money, it is in their interest to invite new customers to the toolbox. Another way that companies can use the toolbox to grow their business, is to showcase their work, as other toolbox users may be looking to hire expertise.