10 Crucial Factors of User Experience Design

From a presentation by dr. Jacques Terken, the Top 10 Needs for a Positive User Experience according to Sheldon (2001):

“Autonomy—independence Feeling like you are the cause of your own actions rather than feeling that external forces or pressure are the cause of your action

Competence—effectance Feeling that you are very capable and effective in your actions rather than feeling incompetent or ineffective

Relatedness—belongingness Feeling that you have regular intimate contact with people who care about you rather than feeling lonely and uncared for

Selfactualizing—meaning Feeling that you are developing your best potentials and making life meaningful rather than feeling stagnant and that life does not have much meaning

Security—control Feeling safe and in control of your life rather than feeling uncertain and threatened by your circumstances

Money—luxury Feeling that you have plenty of money to buy most of what you want rather than feeling like a poor person who has no nice possessions

Influence—popularity Feeling that you are liked, respected, and have influence over others rather than feeling like a person whose advice or opinion nobody is interested in

Physical thriving—bodily Feeling that your body is healthy and well-taken care of rather than feeling out of shape and unhealthy

Self-esteem—self-respect Feeling that you are a worthy person who is as good as anyone else rather than feeling like a “loser”

Pleasure – stimulation Feeling that you get plenty of enjoyment and pleasure rather than feeling bored and under-stimulated by life”

My personal opinion is that instead of real needs, this is more a list of factors that influence the user experience, and you need to balance them according to the user and the design. For instance, when you are cooking, complete autonomy is not everyone’s cup of tea, some of us actually like cooking from a recipe. On the other hand, take away all possibilities of adding your own touch to a dish, and you might as well order take-out. It is all about balance, and what that balance is differs from one situation to the other.

Therefore, I would like to rename it: The 10 Crucial Factors of User Experience Design.

From: What is satisfying about satisfying events? Testing 10 candidate psychological needs. Sheldon, Kennon M.; Elliot, Andrew J.; Kim, Youngmee; Kasser, Tim. Journal of Personality and Social Psychology,  Vol 80(2), Feb   2001, 325-339. doi: 10.1037/0022-3514.80.2.325

Three studies compared 10 candidate psychological needs in an attempt to determine which are truly most fundamental for humans. Participants described “most satisfying events” within their lives and then rated the salience of each of the 10 candidate needs within these events. Supporting self-determination theory postulates (Ryan & Deci, 2000)—autonomy, competence, and relatedness, were consistently among the top 4 needs, in terms of both their salience and their association with event-related affect. Self-esteem was also important, whereas self-actualization or meaning, physical thriving, popularity or influence, and money–luxury were less important. This basic pattern emerged within three different time frames and within both U.S. and South Korean samples and also within a final study that asked, “What’s unsatisfying about unsatisfying events?” Implications for hierarchical theories of needs are discussed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

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